Head of Marketing
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Update day: 04-12-2023
Location: Islamabad
Category: Sales Executive management Planning / Projects Architecture / Interior Design Arts / Design TV / Media / Newspaper Marketing / PR
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Hi, we are CreditBook!
Currently being used by millions of micro businesses across Pakistan in a matter of months, our customer centric approach has built trust with our users to help them digitise their businesses through technology. CreditBook is a digital ledger that tracks bookkeeping and credit collection. With over 2 million users and two mentions in the Forbes 30 Under 30 list this year, and backed by leading investors around the world (Tiger Global’s & firstminute Capital’s first investment in Pakistan, along with Quiet Capital and Better Tomorrow Ventures) we are just getting started!
We are always looking for ambitious individuals to add to our team, from anywhere in the world. If the opportunities below resonate with you, and you want to be at a company that puts impact and customers first with operators that have had success in Pakistan and Europe, then continue to check out our roles below!
How you’ll make an impact
- Plan and execute an end-to-end marketing strategy to maximise brand awareness and drive revenue and growth.
- Work closely with business development, product, and growth teams to support go-to-market strategy and build detailed marketing execution plans.
- Track and leverage data to drive decision-making on all marketing activities: offline, event participation, online campaigns, video optimisation, and more.
- Setting marketing goals and KPIs for each marketing activity that are aligned with business revenue and growth objectives.
- Analysing market trends and competition, identifying opportunities, and planning differentiated marketing strategies including testing new channels and opportunities for growth.
- Monitor costs and budgets - tracking results and optimising to achieve KPIs
What we’d love to see
- 5+ years experience in marketing and brand development from planning to execution.
- Multi-channel offline and online marketing experience.
- English & Urdu high level both verbal and written
- Creative and strong initiative. Can bring new ideas and processes to support business requirements and to drive efficiency.
- Growth mindset: You use data to build and constantly improve your marketing strategy to align with overall business goals and impact, deep understanding of how to communicate value to people in different age groups and demographics.
- Multi-tasker, manage multiple complex projects in parallel while hitting deadlines.
- A hands-on, independent, and self-driven personality.
- Leadership skills but also a great team player.
- Familiarity with addressing small shop owners would be a bonus!
Benefits & Compensation:
- Competitive salary with health benefits
- Internal and external Masterclasses from individuals at Facebook, Google, Pinterest, etc.
- Become part of a multicultural team, spread across 3 continents.
- We believe in a remote first culture. Work when you want, how you want - onsite or remote or both!
If you’re still nodding your head in agreement and this seems like a good fit, apply away— we’re looking for you!
Deadline: 18-01-2024
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