Digital Marketing Manager

Job content

Digital Marketing Manager

Job Summary:
We have a challenging opportunity for a highly motivated and experienced Digital Marketing professional to lead our Digital Marketing and SEO team. The candidate will be responsible for planning, execution and optimization of our online marketing efforts. Candidate will be responsible for strategic planning and execution of on-page optimization and off-site promotion. The ideal candidate will have a passion for all things marketing and technology and will be well-versed in the concepts surrounding digital marketing. Ideal candidate will work with channels like Bing Shopping and Google Products.

Job Detail:
Functional Area: Digital Marketing
Total Position: 1
Job Type: Permanent
Shift: Morning (9AM – 6PM)
Education Level: Bachelors/Masters
Experience required: 4 to 5 Years
Require Travel: No
Job Location: Karachi, Pakistan

Required Skills & Experience:

• (Paid) Search Engine Marketing : Must have experience of running Shopping, Search, Re-marketing and display campaigns at Google Adwords, Bing and Facebook.
• Search Engine Optimization : Spent time in learning concepts and application of White hat practices to improve Page ranking
• Social Media Marketing : Familiar with Pinterest, Facebook, Twitter and other upcoming channels necessary to run a brand campaign.
• University degree, preferably in Business, IT or Operations Management.
• Clear understanding of eCommerce and/or online retail industry best-practices required.
• Knowledge of eCommerce business key performance indicators (KPIs) and technologies.
• Must have read and follow Google Webmaster Guidelines.
• Must be familiar with all recent Google Algorithm Updates.
• Experience with Google and Bing’s services, including Analytics and Webmaster Tools.
• Experience in building inbound organic search traffic and improving SERPs.
• Improve a company’s organic search results.
• Write effective headlines, body copy, and websites.
• A functional understanding of HTML and CSS.
• Self-motivated with the ability to handle multiple ongoing projects in a fast paced team environment.
• Should have good English writing ability.

Company Intro:
Established in 2011, IT Verticals has grown slowly but gradually to its current strength of 60. With two offices; Headquarter in Tampa, Florida (USA) and offshore development center in Karachi, Pakistan, we offer software development and business process offshore capabilities to our clients located in United States.

Job Type: Full-time